So let's say money is on your list.
And let's say, like millions of other people, that you'd like to be a
millionaire. What kinds of things should you do to increase your chances
of joining the millionaire's club?
Here are the steps I'd suggest. They're neither fast nor easy. But they're more likely to work than the quick and easy path.
1. Stop obsessing about money.
While it sounds counterintuitive,
maintaining a laser-like focus on how much you make distracts you from
doing the things that truly contribute to building and growing wealth.
So shift your perspective. See money not as the primary goal but as a byproduct of doing the right things.
2. Start tracking how many people you help, even in a very small way.
The most successful people I know --
both financially and in other ways -- are shockingly helpful. They're
incredibly good at understanding other people and helping them achieve
their goals. They know their success is ultimately based on the success
of the people around them.
So they work hard to make other
people successful: their employees, their customers, their vendors and
suppliers, because they know, if they can do that, their own success
will surely follow.
And they will have built a business -- or a career -- they can be truly proud of.
3. Stop thinking about making a million dollars and start thinking about serving a million people.
When you have only a few customers
and your goal is to make a lot of money, you're incented to find ways to
wring every last dollar out of those customers.
But when you find a way to serve a
million people, many other benefits follow. The effect of word of mouth
is greatly magnified. The feedback you receive is exponentially
greater, and so are your opportunities to improve your products and
services. You get to hire more employees and benefit from their
experience, their skills, and their overall awesomeness.
And in time, your business becomes
something you never dreamed of, because your customers and your
employees have taken you to places you couldn't even imagine.
Serve a million people -- and serve them incredibly well -- and the money will follow.
4. See making money as a way to make more things.
Generally speaking, there are two types of people.
One makes things because they want to
make money; the more things they make, the more money they make. What
they make doesn't really matter to them -- they'll make anything, as
long as it pays.
The other wants to make money because
it allows them to make more things. They want to improve their
products. They want to extend their lines. They want to create another
book, another song, another movie. They love what they make and they see
making money as a way to do even more of what they love. They dream of
building a company that makes the best things possible... and making
money is the way to fuel that dream and build that company they love.
While it is certainly possible to
find that one product everyone wants and grow rich by selling it, most
successful businesses evolve and grow and, as they make money, reinvest
that money in a relentless pursuit of excellence.
5. Make it your goal to do one thing better than anyone.
Pick one thing you're already better
at than most people. Just. One. Thing. Become maniacally focused at
doing that one thing. Work. Train. Learn. Practice. Evaluate. Refine.
Be ruthlessly self-critical, not in a
masochistic way but to ensure you continue to work to improve every
aspect of that one thing.
Financially successful people do at
least one thing better than just about everyone around them. (Of course
it helps if you pick something to be great at that the world also values
-- and will pay for.)
Excellence is its own reward, but
excellence also commands higher pay, greater respect, greater feelings
of self-worth, greater fulfillment, a greater sense of achievement...
all of which make you rich in non-monetary terms.
Win-win.
6. Make a list of the world's ten best people at that one thing.
How did you pick those ten? How did you determine who was the best? How did you measure their success?
Use those criteria to track your own progress toward becoming the best.
If you're an author, it could be
Amazon rankings. If you're a musician, it could be iTunes downloads. If
you're a programmer, it could be the number of people that use your
software. If you're a leader, it could be the number of people you train
and develop who move on to bigger and better things. If you're an
online retailer, it could be purchases per visitor, or on-time shipping,
or conversion rate....
Don't just admire successful people.
Take a close look at what makes them successful. Then use those criteria
to help create your own measures of success. And then...
7. Consistently track your progress.
We tend to become what we measure, so track your progress at least once a week against your key measures.
Maybe you'll measure how many people
you've helped. Maybe you'll measure how many customers you've served.
Maybe you'll evaluate the key steps on your journey to becoming the
world's best at one thing.
Maybe it's a combination of that, and more.
8. Build routines that ensure you will make progress.
Never forget that achieving a goal is based on creating routines.
Say you want to write a 200-page
book. That's your goal. Your system to achieve that goal could be to
write four pages a day; that's your routine. Wishing and hoping won't
get you to a finished manuscript, but sticking faithfully to your
routine ensures you reach your goal.
Or say you want to land 100 new
customers through inbound marketing. That's your goal; your routine is
to create new content, new videos, new podcasts, new white papers, etc.,
on whatever schedule you set. Stick to that routine and meet your
deadlines, and if your content is great, you will land those new
customers.
Wishing and hoping won't get you there. Sticking faithfully to your routine will.
Set goals, create routines that
support those goals, then ruthlessly track your progress. Fix what
doesn't work. Improve and repeat what does work. Refine and revise and
adapt and work hard every day to be better than you were yesterday.
Soon you'll be good. Then you'll be great. And one day you'll be world-class.
And then, probably without even noticing, you'll also be a millionaire.
You know, if you like that sort of thing.
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