Making a lasting impression on your customers is perhaps the toughest
challenge a business owner faces. Many small business owners first try
costly advertising and learn that this is not always worth the expense.
Making a positive impression on your customers is not as hard as it
might seem, and it’s certainly not always as expensive. These five ideas
will help you grow your business by impressing your customers:
Top 5 Ways to Make A Lasting Impression on Your Customers
All business owners must remember that the customer comes first and
is almost always right. Quality customer service is what makes or breaks
most small companies in today’s tough economy. Customers like to be
treated as if they are special and that they are listened to and taken
care of. Without a steady flow of customers, no business can survive.
Your goal should be to build a base of loyal, regular customers, and to
encourage those customers to refer others to your business.
Your business reputation is everything when it comes to your
competition. You and your employees need to make sure you do nothing
that will jeopardize the reputation of your business. A happy customer
may tell one or two of his friends and neighbors about your company. An
unhappy customer will tell all of his friends and neighbors about the
poor treatment he or she received from your company. You should make
sure you start off right and keep a good r
eputation to make a long-lasting impression on your customers.
Perhaps one of the most underutilized and yet most effective means of
building customer loyalty is by giving away promotional items that are
imprinted with your company’s logo and contact details such as your
phone number and URL. An excellent promotional product to give away is
promotional key tags.
Most of us have keys in our pocket or purse every day of our life,
and a key chain is something that is used regularly, thus increasing
your chances for exposure considerably. By using promotional items such
as promotional keychains, stationary, t-shirts, hats and other practical
promotional items, you will be sure to get your customers’ attention.
No business can survive very long if their products or services are
priced too high. Every business needs to establish pricing that will
make their customers feel like they are getting good value for their
money. Customers will be impressed with your company if they can find a
great deal on something that is not offered at the same price elsewhere.
Sometimes, you won’t be able to sell your product for the least
expensive price available. In this case, throwing in extras such as
coupons for future items or services will bring the customer back to
you. They need to feel like they are getting a good deal, and there are
many ways to go about that.
Your business should look clean and inviting. This applies to brick
and mortar stores as well as vehicles if you have a mobile type
business. Employees should be clean and neat, and they should be dressed
properly for the type of work they perform. Most customers will form an
impression about your business before interacting with employees.
Making customers feel comfortable at your business is essential to
making a lasting impression on them that will generate more business for
you.
In conclusion, how your customers perceive your business is
ultimately what will make your business grow or struggle. Take the time
to really impress your customers, and you will succeed in growing your
client base.
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